Cross-dressing men are quickly snapping up bras designed especially for them by lingerie shop Wishroom in Japan. Since launching the line in November of this year, Wishroom has sold over 300 of such bras at $30 each.

"I think more and more men are becoming interested in bras. Since we launched the men's bra, we've been getting feedback from customers saying 'wow, we'd been waiting for this for such a long time'," Wishroom Executive Director Akiko Okunomiya told Reuters.