Who knew what Tom Cruise was thinking when he replaced his long-time PR manager Pat Kingsley with his sister Lee Anne DeVette back in 2004? Maybe he wanted more control over his public image. We all know the saying "be careful what you wish for."

Since then, he's been in lots of headlines. Some of which were good, but most portrayed him as a person who's a few cents short of a dollar. His outspoken criticism of Brooke Shields on her use of anti-depressants and his couch jumping antic on Oprah were of the of highlights, or rather lowlights, of this period.

It wasn't a surprise that he finally replaced his sister and went with veteran publicist Paul Bloch as his spokesperson. However, the damage had already been done.

Viacom Chairman Sumner Redstone chose not to renew Paramount's deal with Cruise's production company Cruise/Wagner Productions in August 2006 thinking the Tom Cruise brand was damaged goods.

"As much as we like him personally, we thought it was wrong to renew his deal. His recent conduct has not been acceptable to Paramount," Redstone told the Wall Street Journal.

To Vanity Fair, he said: "He didn't just turn one [woman] off. He turned off all women, and a lot of men.… He was embarrassing the studio. And he was costing us a lot of money. We felt he cost us $100, $150 million on "Mission: Impossible III." It was the best picture of the three, and it did the worst."

Fast forward to today. Sumner Redstone seems to have a forgiving heart.

In today's Variety, he was quoted saying this about Tom Cruise and "Mission: Impossible 4,"

"I consider Tom Cruise a great actor and a good friend, and if Paramount decides to move ahead with him, I will not object."

See what a good PR handler and the opportunity to make an obscene amount of money can do?