With growth slowing over at eBay, the auction giant is trying out new things to spur growth. One of things, according to BusinessWeek, may be to de-emphasize dynamic pricing, the auction model that the company was built on, and put more emphasis on fixed prices.

One of the reasons cited is the changing habit of the eBay shoppers. They want to buy things quickly without the drama of the auction.

According to the article, the "Buy It Now" business makes up 42% of all goods sold on eBay and is growing 22% annually. At this rate, it may surpass the auction in generating revenues this year.

Read the rest of the BusinessWeek article.